Are you thinking of launching a b2b wholesale platform? Even if you aren’t, you should. The modern marketplace is moving towards digital solutions and a b2b Ecommerce solution is an example of it.
You might think, why should you bother with a b2b platform? Also, what is b2b platform exactly? Well, this is an online solution that allows you to carry out your transactions online. In a world of Alibaba and Amazon, B2C companies are already reaping benefits of Ecommerce. Now is the time for B2B companies to do so too. Actually, it has been predicted that b2b Ecommerce solutions will witness greater growth in time to come.
Some of the top b2b platforms available make the Ecommerce journey easier for businesses. This includes Shopify b2b, Magneto and Opencart. Which platform is perfect for you depends on what you require. You can conduct a b2b Ecommerce platform comparison to decide. Compare factors like pricing, ease of use, features and type of platform.
Essentials of B2B Ecommerce
When starting your b2b Ecommerce business, here are a few things you should remember.
- The consumer behavior of your customers. Remember, you clients differ from b2c shoppers. While B2C shoppers may have time to spare, other businesses don’t. They value easy navigation and self-service above all. Therefore, the solution you provide to them should feature an easy to use interface.
- Customization is key. Another important aspect of this business is that most of your revenue is generated from repeat clients. This is why the experience they get should be customized to reflect their purchase history. For instance, they should be provided with advanced search that eliminates the pointless perusing of products. Also, regardless of how they access the site, they should be provided with their purchase history and should be allowed to reorder.
- Dynamic pricing is a must. In B2C businesses, the same prices are reflected to all customers. These prices are also fixed. However, in b2b, dynamic pricing is integral to ensure business. The prices given to customers should be flexible and should reflect your relationship with the given clients. This can be done via personalized discounts.
- The rules of branding apply. Just because it’s an online platform doesn’t mean it doesn’t need to be branded. You must ensure that the color of the platform matches your brand color and the brand values are reflected in the Ecommerce experience.
Now that you know the basics, you are ready to begin your Ecommerce journey.